KidsStuff.com is a direct marketing company specializing in children's products from prenatal to age six, which it currently sells through three consumer catalogs and its website www.kidsstuff.com. The catalogs are the Perfectly Safe® Catalog of child safety products; The Natural Baby Catalog of natural and organic fiber clothing, diapers and wooden furniture and toys; and Kids Club®, which offers discounts to members in return for a small annual membership fee.

After more than 14 years in the children's catalog business, in September of 1999, Kids Stuff launched their Website, www.kidsstuff.com. The site features each catalog as well as sale and closeout specials, many products being marked below cost for quick clearance. KidsStuff.com also offers for consumers a weekly email featuring the special of the week.